Strategy & Approach

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Rebrand of Magpie Alchemy

Magpie Alchemy is equal parts science and love. Owners Jamie Cardenas and Lucas Ives took charge of their family’s health and chose to limit exposure to...
  • Strategy

    With a high level of care and love for the story behind the brand, our team dove into the thick of it to produce an authentic look and feel that is, Magpie Alchemy. For brand, we opted for colors in a cool palette to emphasis calm to and to embody the idea of holistic and healing. We paired modern with vintage in choosing fonts that were legible with an old-time feel. For the website, we opted for a symmetrical layout to compliment text and images to guide the user through the entirety of the site.

  • Design

    After learning more about Magpie Alchemy's story and their products, we helped refine their existing logo into something that was bold and modern, yet didn't lose the elements that Magpie Alchemy loved about their former logo. After the logo was completed, we designed product labels in various sizes that featured illustrated flora used in most of the Magpie Alchemy's products. The next stage was to take beautiful high-quality photos of the products and start building the website, which would help clients to understand the values of Magpie Alchemy, the benefits of their cosmetics, and seamlessly purchase their products. To showcase Magpie Alchemy's rebrand, we organized and curated their launch event where they were celebrated by their community and energized for a the next chapter in their journey.

  • Client

    We believe a strong brand lays the foundation for a clearly told story. Magpie Alchemy is more than the product, it is a belief that we can heal our bodies and our communities, and encourages us to make health a priority in our lives. We are grateful to have lent our hands in refreshing their website, strengthening their brand assets, and providing consultation to sharpen their business practices.

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Pop-up Concerts with Living Room Vibes

Arden Fair is a regional shopping center located in Sacramento. It consists of over 165 tenants, encompassing over 1,100,000 square feet of retail space. In 2018,...
  • Strategy

    Each month from August to December, a new artist performed for roughly 1.5 hours. Utilizing a vacant retail space, we invited the community to sit back and enjoy an intimate music experience in a unique setting. To promote the event, we partnered with each artist and the Sacramento music community to reach out to their audience. Advertising via Arden fair’s social media platforms and the unchARTed website were used to invite people to this unique experience. Printed postcards displaying the full series lineup were dropped off and on display throughout Sacramento coffee shops, cafes, music venues, and art centers. To further promote the concert series, we had the opportunity to pitch “Living Room Vibes to an audience that matches our target demographic at a "Creative Mornings Sacramento" event.

  • Design

    Before any of the performance dates, the vacant unit was thoughtfully curated to stimulate a living room, complete with accent chairs, coffee table, lamp, artwork on the mantel, houseplants, and bookshelves adorned with books and trinkets. On the day of any performance, a designated sound technician came prior to the show to set up and test sound in the room. After the room was set up, a soundcheck was conducted with the slated artist of the evening to ensure everything sounded smoothly before opening doors. Once doors were opened, Arden Fair representatives invited passersby to come into the unit to experience live music.

  • Client

    Activated over 1,000 square feet for "Living Room Vibes." Over 30 new (local) artists inquired about participation in future shows. Every concert gathered a healthy size audience, and we had very positive feedback for supporting local musicians. Fast forward to 2020 and in the middle of the COVID-19 pandemic which caused most businesses to close, Arden Fair and UpperCloud revisited "Living Room Vibes," but added a virtual twist to pivot to the current climate. “In Your Living Room Vibes" was an online concert series livestreamed from Arden Fair's Facebook page. The intent of the concert series was to help Arden Fair connect with their audience when they were physically closed and also support local artists.

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Mom’s Mobilize with Green For All

Green For All, an initiative under the Dream Corps, founded by Van Jones, aims to advance solutions to bring clean energy, green jobs, and opportunities to...
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A Day with a Rose

The Roses in Concrete is a Community Charter School in East Oakland, which was established in Fall 2015. They believe that a well-resourced state-of-the-art school complex,...
  • Design

    The most powerful voice of every school is not the voice of teachers or parents, but of course its students. We know that if people get to see and listen how important it is for students to have all the amazing activities RiC has to offer, they will happily contribute to its unique academic curriculum. In order for outsiders to truly understand the community of RiC, we needed to show them what a day at RiC entails in the perspective of students. As such, the “Day with a Rose” video series was created. In the first video of the series, you’ll meet Elijah, an enthusiastic 5th Grader, and hear what he has to say about RiC.

  • Client

    Through the creative process of filming the video, we gained a greater understanding of RiC’s vision. We were blown away with the care students are given by teachers and faculty, and the love and support within RiC – whether between faculty members or students. Upon completion of the video, we placed it in the hero section of the front page of the school’s website paired with an integrated donation solution from Give. A day with Elijah helped school to significantly increase the donations and reduce bounce rates from the site overall.

  • Testimonial

    "UpperCloud Media has been a pleasure to work with. We needed help in redesigning our website so Glenda, Virley and Johnny moved quickly to shoot our video and made our new website very professional and impactful. The final product result drew many accolades from our intended audience. We are so happy to be working with them."

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