The Heart of Sacramento Exhibit
Arden Fair is a regional shopping center located in Sacramento. It consists of over 165 tenants, encompassing over 1,100,000 square feet of retail space.
In 2018, Uppercloud assisted in developing a public art program for Arden Fair called UnchARTed. The name UnchARTed was intended to be a play on showcasing art where it is not usually seen and to rediscover the spaces within Arden Fair. The goal of UnchARTed is to highlight local artists and makers to exhibit their talents in a new space. The program focused on creating art in categories such as performance art, murals, and interactive.
Task
The program has reached a massive milestone and we needed to show what Sacramento has brought to Arden Fair over the years, a culmination of prior activations, exhibits and performances were on display to celebrate both the artists and the supporting community. Bringing a greater awareness that Arden Fair has become a gravity center for art and to allow other partners in our community to collaborate on its future. Utilizing an vacant tenant space within Arden Fair, two exhibits were created, curated, and executed with an opening date of April 8th. Arden UnchARTed Through the Years consisted of works by artists who have featured in the UnchARTed program since its inauguration in 2018. The space featured a docent on staff to explain all prior art and further information on each artist as well as featuring some of the past exhibitions on video.