Coresight Research is a research and advisory firm that provides future-focused analysis and consulting to organizations navigating the intersection of retail, technology, and fashion. Lead by Deborah Weinswig, the company has paved a path into providing industry insights for leading companies globally.
Under a compressed timeline to launch a new name and brand, we had to work swiftly through our process without compromising the final deliverable. Our process included business name development and research, story development, and brand that speaks to industry research.
We broke into two teams; research and design to cover as much ground as possible. Our research team started looking into origins of words, combing through the company’s history, along with interviews with the CEO to determine a set of names with concept descriptions. The design team quickly started developing a spectrum of logos using varying type fonts and colors from the original logo. The faster we were able to present these designs, the sooner we were able to narrow our focus on the approach that would suit the organization best.
We developed the name and brand guidelines within weeks of beginning the project and communicated with the client’s internal team to distribute assets to apply to all of the company's collateral. UpperCloud continued to provide support in print, design, and other needs to roll out the new brand for a successful launch.