UpperCloud
Rebrand of Magpie Alchemy

Rebrand of Magpie Alchemy

Digital Identity Space Design
Show project

Magpie Alchemy is equal parts science and love. Owners Jamie Cardenas and Lucas Ives took charge of their family’s health…

Creation of Coresight Research

Creation of Coresight Research

Digital Identity
Show project

Coresight Research is a research and advisory firm that provides future-focused analysis and consulting to organizations navigating the intersection of…

Web Refresh with Fung Capital

Web Refresh with Fung Capital

Digital Identity
Show project

Fung Capital was seeking to rebrand their website to modernize the look and feel with an emphasis on communicating to…

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Digital Identity Space Design

Rebrand of Magpie Alchemy

Magpie Alchemy is equal parts science and love. Owners Jamie Cardenas and Lucas Ives took charge of their family’s health and chose to limit…

  • Strategy

    With a high level of care and love for the story behind the brand, our team dove into the thick of it to produce an authentic look and feel that is, Magpie Alchemy. For brand, we opted for colors in a cool palette to emphasis calm to and to embody the idea of holistic and healing. We paired modern with vintage in choosing fonts that were legible with an old-time feel. For the website, we opted for a symmetrical layout to compliment text and images to guide the user through the entirety of the site.

  • Design

    After learning more about Magpie Alchemy's story and their products, we helped refine their existing logo into something that was bold and modern, yet didn't lose the elements that Magpie Alchemy loved about their former logo. After the logo was completed, we designed product labels in various sizes that featured illustrated flora used in most of the Magpie Alchemy's products. The next stage was to take beautiful high-quality photos of the products and start building the website, which would help clients to understand the values of Magpie Alchemy, the benefits of their cosmetics, and seamlessly purchase their products. To showcase Magpie Alchemy's rebrand, we organized and curated their launch event where they were celebrated by their community and energized for a the next chapter in their journey.

  • Client

    We believe a strong brand lays the foundation for a clearly told story. Magpie Alchemy is more than the product, it is a belief that we can heal our bodies and our communities, and encourages us to make health a priority in our lives. We are grateful to have lent our hands in refreshing their website, strengthening their brand assets, and providing consultation to sharpen their business practices.

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Digital Identity

Creation of Coresight Research

Coresight Research is a research and advisory firm that provides future-focused analysis and consulting to organizations navigating the intersection of retail, technology, and fashion.…

  • Strategy

    We broke into two teams; research and design to cover as much ground as possible. Our research team started looking into origins of words, combing through the company’s history, along with interviews with the CEO to determine a set of names with concept descriptions. The design team quickly started developing a spectrum of logos using varying type fonts and colors from the original logo. The faster we were able to present these designs, the sooner we were able to narrow our focus on the approach that would suit the organization best.

  • Client

    We developed the name and brand guidelines within weeks of beginning the project and communicated with the client’s internal team to distribute assets to apply to all of the company's collateral. UpperCloud continued to provide support in print, design, and other needs to roll out the new brand for a successful launch.

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Digital Identity

Web Refresh with Fung Capital

Fung Capital was seeking to rebrand their website to modernize the look and feel with an emphasis on communicating to potential partners on who…

  • Strategy

    We first identified the core brand components such as color, copy, and sitemap then proceeded to polish with an updated identifier using a sans type font but retaining the original colors. This set the foundation of the page templates and layouts we sought to build. Upon completion of layouts, we continued to work to revise copy and image to precisely what would communicate the mission of Fung Capital best. The last section, Tech Landscape is a visual directory of all it’s partners across their four industries of focus that was built as an interactive piece for users.

  • Client

    The site was launched and received positive feedback from stakeholders. Leveraging Google Analytics we have started the process to understand our users and their experience with the site to make data driven changes for the future.

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