Magpie Alchemy is equal parts science and love. Owners Jamie Cardenas and Lucas Ives took charge of their family’s health and chose to limit exposure to...
With a high level of care and love for the story behind the brand, our team dove into the thick of it to produce an authentic look and feel that is, Magpie Alchemy. For brand, we opted for colors in a cool palette to emphasis calm to and to embody the idea of holistic and healing. We paired modern with vintage in choosing fonts that were legible with an old-time feel. For the website, we opted for a symmetrical layout to compliment text and images to guide the user through the entirety of the site.
After learning more about Magpie Alchemy's story and their products, we helped refine their existing logo into something that was bold and modern, yet didn't lose the elements that Magpie Alchemy loved about their former logo. After the logo was completed, we designed product labels in various sizes that featured illustrated flora used in most of the Magpie Alchemy's products. The next stage was to take beautiful high-quality photos of the products and start building the website, which would help clients to understand the values of Magpie Alchemy, the benefits of their cosmetics, and seamlessly purchase their products. To showcase Magpie Alchemy's rebrand, we organized and curated their launch event where they were celebrated by their community and energized for a the next chapter in their journey.
We believe a strong brand lays the foundation for a clearly told story. Magpie Alchemy is more than the product, it is a belief that we can heal our bodies and our communities, and encourages us to make health a priority in our lives. We are grateful to have lent our hands in refreshing their website, strengthening their brand assets, and providing consultation to sharpen their business practices.
Fung Capital was seeking to rebrand their website to modernize the look and feel with an emphasis on communicating to potential partners on who they are...
We first identified the core brand components such as color, copy, and sitemap then proceeded to polish with an updated identifier using a sans type font but retaining the original colors. This set the foundation of the page templates and layouts we sought to build. Upon completion of layouts, we continued to work to revise copy and image to precisely what would communicate the mission of Fung Capital best. The last section, Tech Landscape is a visual directory of all it’s partners across their four industries of focus that was built as an interactive piece for users.
The site was launched and received positive feedback from stakeholders. Leveraging Google Analytics we have started the process to understand our users and their experience with the site to make data driven changes for the future.