Planned vs Reality with Elementum
Elementum makes the supply chain simple and intuitive, the company helps companies streamline procurement, logistics, and manufacturing operations. While even in enterprise industries, there are still very human challenges that we can empathize with. Bridging those challenges conceptually to showcase our understanding of what professionals may go through.
Task
We wanted to create a more human connection to the Elementum brand in the space of cloud supply chain automation platforms through a series of media such as videos to be used on various platforms such as social, web, and emails. The challenge is to empathize with how planners manage their day-to-day supply chain exceptions to forecasts and projections. Being able to react to a moment’s notice and leveraging tools from Elementum to respond quickly in a fast-paced organization with multiple teams often in different time zones.