Magpie Alchemy is equal parts science and love. Owners Jamie Cardenas and Lucas Ives took charge of their family’s health and chose to limit exposure to...
With a high level of care and love for the story behind the brand, our team dove into the thick of it to produce an authentic look and feel that is, Magpie Alchemy. For brand, we opted for colors in a cool palette to emphasis calm to and to embody the idea of holistic and healing. We paired modern with vintage in choosing fonts that were legible with an old-time feel. For the website, we opted for a symmetrical layout to compliment text and images to guide the user through the entirety of the site.
After learning more about Magpie Alchemy's story and their products, we helped refine their existing logo into something that was bold and modern, yet didn't lose the elements that Magpie Alchemy loved about their former logo. After the logo was completed, we designed product labels in various sizes that featured illustrated flora used in most of the Magpie Alchemy's products. The next stage was to take beautiful high-quality photos of the products and start building the website, which would help clients to understand the values of Magpie Alchemy, the benefits of their cosmetics, and seamlessly purchase their products. To showcase Magpie Alchemy's rebrand, we organized and curated their launch event where they were celebrated by their community and energized for a the next chapter in their journey.
We believe a strong brand lays the foundation for a clearly told story. Magpie Alchemy is more than the product, it is a belief that we can heal our bodies and our communities, and encourages us to make health a priority in our lives. We are grateful to have lent our hands in refreshing their website, strengthening their brand assets, and providing consultation to sharpen their business practices.
Taking into account our client’s needs, we were asked to create a testimonial video with Fast Das, a company that currently uses Comba Telecom’s services and...
Comba Telecom is a global leading solutions and services provider of wireless and information communications systems with its own R&D facilities, manufacturing base, and sales and service teams. The Company offers a comprehensive suite of products and services including wireless access, wireless enhancement, antenna and subsystems and wireless transmission to its global customers.
We were tasked with creating a short video showing how integrated we actually are with this technology and not even knowing the massive role it plays...
Toshiba America Electronic Components, Inc. (TAEC) is the North America electronic components business of Toshiba. TAEC offers a broad IC and discrete product line including high-end microcontrollers, ASICs and ASSPs for automotive, multimedia, industrial, telecoms and networking applications. The company also has a wide range of power semiconductor solutions as well as storage products including Enterprise and Consumer HDDs. TAEC was established in 1980, providing design, manufacturing, marketing and sales, with offices in Untied States and Latin America.
Today the abundance of technology is all around us; phones, cars, and even our coffee makers are now ‘smart’ and connected. To many, its unknown that one of the vital building blocks of these innovations lie within NAND flash technology which is provided by one of the leading technology manufacturers, Toshiba.
Arden Fair is a regional shopping center located in Sacramento. It consists of over 165 tenants, encompassing over 1,100,000 square feet of retail space. In 2018...
We intended to bring international recognition and presence to Sacramento and Arden Fair, but also to give the opportunity for the local artists to showcase their talent, so we invited the Sacramento Youth Symphony and LED sculpture artist Christopher Schardt of LED Labs to collaborate on this activation.
To open Constellation, a local youth orchestra, Sacramento Youth Symphony, performed live by the installation while Christopher Schardt provided live visuals that synced to the performance. Guests were invited to sit and lie on the artificial grass while enjoying the lights and performance. Guests of all ages and walks of life enjoyed the performance. Many were content being present at the moment, while others were taking photos and capturing videos on their mobile devices to remember the evening. The youth audience was invited to conduct the orchestra, making it a memorable and interactive experience for all. People were able to enjoy classical music while watching lights on 6-pointed star-shaped structure sync to the sounds. This immersive experience was activated in an underutilized corridor with little exposure to light, allowing guests to hear the music in close proximity. As they walk closer towards the music, they discover a massive 40’ LED structure above them. This mesmerizing combination aimed to calm and relax people in a very unexpected place. People could sit, dance, or simply look up in wonder as the lights danced above their heads.
Throughout the duration of the installation, there were sub-activations such as photography meetup and yoga instruction underneath the structure. The secondary activations allowed us to highlight local community efforts, while still promoting the overall art installation. Initially a two-week activation, the structure was extended by one more week due to popular demand and local media interest.
The Roses in Concrete is a Community Charter School in East Oakland, which was established in Fall 2015. They believe that a well-resourced state-of-the-art school complex,...
The most powerful voice of every school is not the voice of teachers or parents, but of course its students. We know that if people get to see and listen how important it is for students to have all the amazing activities RiC has to offer, they will happily contribute to its unique academic curriculum. In order for outsiders to truly understand the community of RiC, we needed to show them what a day at RiC entails in the perspective of students. As such, the “Day with a Rose” video series was created. In the first video of the series, you’ll meet Elijah, an enthusiastic 5th Grader, and hear what he has to say about RiC.
Through the creative process of filming the video, we gained a greater understanding of RiC’s vision. We were blown away with the care students are given by teachers and faculty, and the love and support within RiC – whether between faculty members or students. Upon completion of the video, we placed it in the hero section of the front page of the school’s website paired with an integrated donation solution from Give. A day with Elijah helped school to significantly increase the donations and reduce bounce rates from the site overall.
"UpperCloud Media has been a pleasure to work with. We needed help in redesigning our website so Glenda, Virley and Johnny moved quickly to shoot our video and made our new website very professional and impactful. The final product result drew many accolades from our intended audience. We are so happy to be working with them."