UpperCloud
We are uppercloud

Full 2021 Reel
Team Summit

Team Summit

transformative teams
Show project
The Heart of Sacramento Exhibit

The Heart of Sacramento Exhibit

Space Curation
Show project
UnchARTed

UnchARTed

Marketing Campaign
Show project
Planned vs Reality with Elementum

Planned vs Reality with Elementum

Digital Development Video & Animation
Show project
Rebrand of Magpie Alchemy

Rebrand of Magpie Alchemy

Digital Identity Space Design
Show project
Pop-up Concerts with Living Room Vibes

Pop-up Concerts with Living Room Vibes

Space Design
Show project
Creation of Coresight Research

Creation of Coresight Research

Digital Identity
Show project
Web Refresh with Fung Capital

Web Refresh with Fung Capital

Digital Identity
Show project
Mom’s Mobilize with Green For All

Mom’s Mobilize with Green For All

Marketing Campaign
Show project
Constellation with unchARTed

Constellation with unchARTed

Space Design
Show project
Capabilities

We are a rough outfit of savvy individuals bringing ideas to life and to new heights.

It starts with a conversation and we’re all ears, we believe in cultivating meaningful relationships to understand you.

We love coffee, the occasional social libations of sorts to a midnight Taco Bell run together. We strive to be your partner, sidekick or even mainkick, but through it all, we can commit to seeing your ideas through.

We can even strategize a master plan, gather a crew, timeline and creatively execute a plan that even Danny Ocean can be proud of.

Would love to meet you

Send us a note

    Not Fond of forms?

    Other ways

    E-Mail
    hello@uppercloud.com

    Phone
    510.214.2221

    Send us a comment, follow, like, or DM.

    This website stores cookies on your computer. Cookie Policy

    transformative teams

    Team Summit

    One of the cornerstones in our culture building internally has been our Team Summits. UpperCloud Summits have started since the year of our inception…

    View Project
    Space Curation
    April 8, 2022

    The Heart of Sacramento Exhibit

    Arden Fair is a regional shopping center located in Sacramento. It consists of over 165 tenants, encompassing over 1,100,000 square feet of retail space. …

    • Strategy

      Space Curation, Graphic Design, Event Production

    • Design

      2022

    • Client

      Arden Fair

    View Project
    Marketing Campaign

    UnchARTed

    How UpperCloud developed an arts program and a public awareness campaign to help a retail center become a collective hub for everyone. Supporting the…

    • Strategy

      Marketing Campaign

    • Design

      2015 - 2022

    • Client

      Arden Fair

    View Project
    Digital Development Video & Animation

    Planned vs Reality with Elementum

    Elementum makes the supply chain simple and intuitive, the company helps companies streamline procurement, logistics, and manufacturing operations. While even in enterprise industries, there…

    • Strategy

      Supply chain professionals often experience what is originally planned and the actual outcome typically varying by many degrees. The ‘Planned vs Reality’ approach was born out of the realization that we can plan for an outcome, but do it in a way where we take into account our dynamic world that in the end, we can still get the job done. Our aim is to highlight adaptability - which is a core offering of Elementum’s platform.

    • Design

      We developed several fictional characters, one of which, our favorite Calamity Carol who doesn’t seem to get a break from life. The short shows her seeking and expecting a certain type of date, but to find that upon meeting it wasn’t exactly what she had originally hoped. However, if we are adaptable, we can still achieve our goal - finding a quality partner with an unexpected twist.

    View Project
    Digital Identity Space Design

    Rebrand of Magpie Alchemy

    Magpie Alchemy is equal parts science and love. Owners Jamie Cardenas and Lucas Ives took charge of their family’s health and chose to limit…

    • Strategy

      With a high level of care and love for the story behind the brand, our team dove into the thick of it to produce an authentic look and feel that is, Magpie Alchemy. For brand, we opted for colors in a cool palette to emphasis calm to and to embody the idea of holistic and healing. We paired modern with vintage in choosing fonts that were legible with an old-time feel. For the website, we opted for a symmetrical layout to compliment text and images to guide the user through the entirety of the site.

    • Design

      After learning more about Magpie Alchemy's story and their products, we helped refine their existing logo into something that was bold and modern, yet didn't lose the elements that Magpie Alchemy loved about their former logo. After the logo was completed, we designed product labels in various sizes that featured illustrated flora used in most of the Magpie Alchemy's products. The next stage was to take beautiful high-quality photos of the products and start building the website, which would help clients to understand the values of Magpie Alchemy, the benefits of their cosmetics, and seamlessly purchase their products. To showcase Magpie Alchemy's rebrand, we organized and curated their launch event where they were celebrated by their community and energized for a the next chapter in their journey.

    • Client

      We believe a strong brand lays the foundation for a clearly told story. Magpie Alchemy is more than the product, it is a belief that we can heal our bodies and our communities, and encourages us to make health a priority in our lives. We are grateful to have lent our hands in refreshing their website, strengthening their brand assets, and providing consultation to sharpen their business practices.

    View Project
    Space Design

    Pop-up Concerts with Living Room Vibes

    Arden Fair is a regional shopping center located in Sacramento. It consists of over 165 tenants, encompassing over 1,100,000 square feet of retail space.…

    • Strategy

      Each month from August to December, a new artist performed for roughly 1.5 hours. Utilizing a vacant retail space, we invited the community to sit back and enjoy an intimate music experience in a unique setting. To promote the event, we partnered with each artist and the Sacramento music community to reach out to their audience. Advertising via Arden fair’s social media platforms and the unchARTed website were used to invite people to this unique experience. Printed postcards displaying the full series lineup were dropped off and on display throughout Sacramento coffee shops, cafes, music venues, and art centers. To further promote the concert series, we had the opportunity to pitch “Living Room Vibes to an audience that matches our target demographic at a "Creative Mornings Sacramento" event.

    • Design

      Before any of the performance dates, the vacant unit was thoughtfully curated to stimulate a living room, complete with accent chairs, coffee table, lamp, artwork on the mantel, houseplants, and bookshelves adorned with books and trinkets. On the day of any performance, a designated sound technician came prior to the show to set up and test sound in the room. After the room was set up, a soundcheck was conducted with the slated artist of the evening to ensure everything sounded smoothly before opening doors. Once doors were opened, Arden Fair representatives invited passersby to come into the unit to experience live music.

    • Client

      Activated over 1,000 square feet for "Living Room Vibes." Over 30 new (local) artists inquired about participation in future shows. Every concert gathered a healthy size audience, and we had very positive feedback for supporting local musicians. Fast forward to 2020 and in the middle of the COVID-19 pandemic which caused most businesses to close, Arden Fair and UpperCloud revisited "Living Room Vibes," but added a virtual twist to pivot to the current climate. “In Your Living Room Vibes" was an online concert series livestreamed from Arden Fair's Facebook page. The intent of the concert series was to help Arden Fair connect with their audience when they were physically closed and also support local artists.

    View Project
    Digital Identity

    Creation of Coresight Research

    Coresight Research is a research and advisory firm that provides future-focused analysis and consulting to organizations navigating the intersection of retail, technology, and fashion.…

    • Strategy

      We broke into two teams; research and design to cover as much ground as possible. Our research team started looking into origins of words, combing through the company’s history, along with interviews with the CEO to determine a set of names with concept descriptions. The design team quickly started developing a spectrum of logos using varying type fonts and colors from the original logo. The faster we were able to present these designs, the sooner we were able to narrow our focus on the approach that would suit the organization best.

    • Client

      We developed the name and brand guidelines within weeks of beginning the project and communicated with the client’s internal team to distribute assets to apply to all of the company's collateral. UpperCloud continued to provide support in print, design, and other needs to roll out the new brand for a successful launch.

    View Project
    Digital Identity

    Web Refresh with Fung Capital

    Fung Capital was seeking to rebrand their website to modernize the look and feel with an emphasis on communicating to potential partners on who…

    • Strategy

      We first identified the core brand components such as color, copy, and sitemap then proceeded to polish with an updated identifier using a sans type font but retaining the original colors. This set the foundation of the page templates and layouts we sought to build. Upon completion of layouts, we continued to work to revise copy and image to precisely what would communicate the mission of Fung Capital best. The last section, Tech Landscape is a visual directory of all it’s partners across their four industries of focus that was built as an interactive piece for users.

    • Client

      The site was launched and received positive feedback from stakeholders. Leveraging Google Analytics we have started the process to understand our users and their experience with the site to make data driven changes for the future.

    View Project
    Marketing Campaign

    Mom’s Mobilize with Green For All

    Green For All, an initiative under the Dream Corps, founded by Van Jones, aims to advance solutions to bring clean energy, green jobs, and…

    View Project
    Space Design

    Constellation with unchARTed

    Arden Fair is a regional shopping center located in Sacramento. It consists of over 165 tenants, encompassing over 1,100,000 square feet of retail space.…

    • Strategy

      We intended to bring international recognition and presence to Sacramento and Arden Fair, but also to give the opportunity for the local artists to showcase their talent, so we invited the Sacramento Youth Symphony and LED sculpture artist Christopher Schardt of LED Labs to collaborate on this activation.

    • Design

      To open Constellation, a local youth orchestra, Sacramento Youth Symphony, performed live by the installation while Christopher Schardt provided live visuals that synced to the performance. Guests were invited to sit and lie on the artificial grass while enjoying the lights and performance. Guests of all ages and walks of life enjoyed the performance. Many were content being present at the moment, while others were taking photos and capturing videos on their mobile devices to remember the evening. The youth audience was invited to conduct the orchestra, making it a memorable and interactive experience for all. People were able to enjoy classical music while watching lights on 6-pointed star-shaped structure sync to the sounds. This immersive experience was activated in an underutilized corridor with little exposure to light, allowing guests to hear the music in close proximity. As they walk closer towards the music, they discover a massive 40’ LED structure above them. This mesmerizing combination aimed to calm and relax people in a very unexpected place. People could sit, dance, or simply look up in wonder as the lights danced above their heads.

    • Client

      Throughout the duration of the installation, there were sub-activations such as photography meetup and yoga instruction underneath the structure. The secondary activations allowed us to highlight local community efforts, while still promoting the overall art installation. Initially a two-week activation, the structure was extended by one more week due to popular demand and local media interest.

    View Project